With their expanding car meet community and curated collection for rare collectables and artworks, the Wise Guys needed a central hub to plant their flag on the digital landscape. Now that their operations had outgrown just ‘cuts’, it was pivotal to communicate their multiple unique business operations with clarity.

As their barbershop exists as a quasi-art gallery, it seemed only fitting to design a website that reflected a similar feel. With a large emphasis on photographic visuals and bold spacing, tailoring a digital gallery experience was our focus for the design.