Prior to design, a common finding was that businesses in the gardening industry had too complex or typical logos. The guiding light to our approach was to exercise justified creativity that provided clarity of industry with a distinguished look from other businesses in the region.

With a primary function for being care takers of notable acreage properties it seemed fitting for us to adopt a branding style similar to that of a ‘posh cricket club’.

By placing the ‘H’ in the logo slightly on tilt, the vision was to emulate the indentations of an etched lawn pattern.